A wireframe is like a skeleton or a blueprint — and equally as important! A wireframe is a simple, black & white representation of the page layout and navigational structure of your site-to-be. The simplicity of a wireframe cuts through the excitement of color and aesthetic and puts the emphasis on creating a site that […]
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In my last post, I tried to explain why people are so much more likely to interact with content at the top or bottom of a page than they are to interact with content in the middle by presenting the case of Mary, a hypothetical shopper. In that example, I proposed that when Mary wanted […]
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Although it’s been years since the controversy first exploded, I still find myself in debates about whether “the fold” matters on a regular basis. This is a concept that scares many online business owners silly, prompting unfortunate design decisions that can be far more dangerous to sales than burying the lead. If you’re scratching your […]
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I believe with every fiber of my being that good design is good business. But among many business people, there’s a competing view about design: “A good design would be nice, but it doesn’t really matter.” So I concocted a simple experiment to discover whether or not design has a role to play in business.
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