One of the largest decisions facing a new e-commerce entrepreneur is how to get their products to the customers that order them. Shipping is a real cost to you, and must be accounted for. But it can also be a deterrent to customers who are used to shopping in physical locations, or who have been basking in the glow of their Amazon Prime account.
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That’s why we use payment gateways (sometimes also called “Merchant services”). A payment gateway serves as a middleman between you and the bank, mitigating your liability and reducing your programming costs drastically. Payment gateways are specialized in handling financial transactions and are very easy to integrate with your site. They take care of the hardest […]
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In my last post, I tried to explain why people are so much more likely to interact with content at the top or bottom of a page than they are to interact with content in the middle by presenting the case of Mary, a hypothetical shopper. In that example, I proposed that when Mary wanted […]
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Although it’s been years since the controversy first exploded, I still find myself in debates about whether “the fold” matters on a regular basis. This is a concept that scares many online business owners silly, prompting unfortunate design decisions that can be far more dangerous to sales than burying the lead. If you’re scratching your […]
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If the details of your brand aren’t consistent, online and offline, in marketing materials and in human interactions, then you may as well just be lighting big piles of money on fire. I’m not talking about experiments; experimentation can be a powerful business tool when properly used. I’m talking about just plain randomness. I’m talking […]
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I believe with every fiber of my being that good design is good business. But among many business people, there’s a competing view about design: “A good design would be nice, but it doesn’t really matter.” So I concocted a simple experiment to discover whether or not design has a role to play in business.
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An absolutely ingenious use of a proven web technology! This should make us all think hard about our business model assumptions.
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