Establishing and publishing your sales policies isn’t just something your lawyer wants you to do — it’s a key method of increasing your online revenues and decreasing the amount of stress and work for you and your employees. And creating these time, energy and bacon-saving policies doesn’t have to be a difficult or complicated process.
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Of course you know by now that customer accolades and complaints can be magnified a thousand-fold through social media, and that sometimes how you respond to a complaint can make a larger positive impact than smooth sailing. But how can you respond if you don’t know what’s being said about you?
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