It’s technically a legal document, but it’s very important it’s drafted in such a way that your visitors can easily understand it. Obscuring hidden clauses in difficult to understand text is not an acceptable course of action.
When a visitor browses your website and makes a purchase from your webstore, your company needs to collect certain information from your visitor and store information on their computer (such as cookies that remember what’s in your visitor’s cart as well as their login session to their account).
Information you will be collecting usually includes, but is not limited to, their name, email address, shipping address and phone number.
A section that tells your visitor about your company, including any special information or functions that your website has. Should your website have special conditions for collecting information from minors, it’s important to state them clearly in this section.
Inform your visitors what information you are collecting from them. They have the right to know this, so don’t omit anything. It may be obvious that you are collecting personal details when they fill out a form, but it’s a good idea to repeat this here to avoid any issues or confusion. Don’t forget to include the information your server logs, such as hostnames and IP addresses.
Method of Collection:
This details the methods you use to collect the information. Are forms automated to collect other information, such as original referrer, or do they only collect the information a visitor puts into them? Do you place cookies in your visitors’ browsers that help collect the information? All of this information will help you build a detailed description of how you collect their information.
Storage of information:
How is the information stored? If the data is stored in a database, explain where the server is located. There are different protection laws for information storage per country and even per state, so it’s important to be clear with your visitors where their information ends up. Explain what legal permissions you have obtained and what obligations you have towards different organizations in the event of fraud. Visitors have the right to know that you will make every effort to store their personal information in a safe and secure environment.
Collection of Information
Our Site may collect personally identifiable information, like names, postal addresses, email addresses etc., only when voluntarily submitted by our visitors. The information you provide is only used to fulfill your specific request, such as shipping items to you, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists.
Our Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, keeping track of your shopping cart and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Distribution of Information
We may share your Personal Information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.
We may provide your Personal Information to third party service providers and suppliers who work on behalf of or with us to provide you with some of the services and features of the Site and to help us communicate with our users and clients. However, these service providers and suppliers do not have any independent right to use this information.
Commitment to Data Security
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Your personally identifiable information is kept secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.
This site and all materials contained on it are distributed and transmitted on an “as is” and “as available” basis, without warranties of any kind, either express or implied. The appearance of external hyperlinks and/or other materials generated by third parties does not constitute an endorsement by [COMPANY NAME], its subsidiaries and affiliates, of the opinions or views expressed by these third party web sites. [COMPANY NAME] explicitly disclaims any responsibility for the accuracy, content, availability, currency, completeness or quality of the content contained at these sites. Further, [COMPANY NAME] is not responsible for the quality or delivery of the products or services offered, accessed, obtained by or advertised at such sites. As such, neither nor its subsidiaries and affiliates are responsible for any errors or omissions or for the results obtained from the use of such information contained in these sites.
In no event shall [COMPANY NAME] have any liability to you for claims, damages, losses, etc. exceeding the amount paid by you, if any, for accessing this site.
[YOUR CONTACT INFO]
We may update these policies at any time.