One of our favorite designers approached us with a challenge this summer: She’d created a design for a website that had a different layout for every single page, in a big way. Worse, nearly every time her client updated the text for the site, she’d likely need to change the layout as well to make sure the page design emphasized her many messages, and avoided confusion.

Could we take this design concept and turn it into a super easy to update website? Could we make it so that the design could be quickly and easily changed in big ways by a lay person?

We did! Using a combination of custom user interfaces, and custom WordPress shortcodes, we turned this ultra complex concept into on-brand building blocks, that can be snapped together like legos. The final site is a marriage of beautiful design and flexible programming.

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