What is a Privacy Policy? A Privacy Policy is an important document for your website that tells visitors exactly how your company collects their information and what your company does with it. It’s technically a legal document, but it’s very important it’s drafted in such a way that your visitors can easily understand it. Obscuring […]
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This post deals with on-site search engine optimization. There’s also such a thing as off-site SEO, that we’ll deal with in another article! What does a search engine robot look at to evaluate a page? Page Title This is the title that appears in the browser tab, and also the title that is used in […]
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It’s not as complicated as you might think! Search Engine Optimization (SEO) refers to the practice of trying to determine what your best customers are likely to type into a search engine like Google when they are ready to buy, and tweaking the pages of your website to “rank” higher for those specific search terms […]
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That’s why we use payment gateways (sometimes also called “Merchant services”). A payment gateway serves as a middleman between you and the bank, mitigating your liability and reducing your programming costs drastically. Payment gateways are specialized in handling financial transactions and are very easy to integrate with your site. They take care of the hardest […]
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In my last post, I tried to explain why people are so much more likely to interact with content at the top or bottom of a page than they are to interact with content in the middle by presenting the case of Mary, a hypothetical shopper. In that example, I proposed that when Mary wanted […]
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Although it’s been years since the controversy first exploded, I still find myself in debates about whether “the fold” matters on a regular basis. This is a concept that scares many online business owners silly, prompting unfortunate design decisions that can be far more dangerous to sales than burying the lead. If you’re scratching your […]
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Biz Ladies just posted a fantastic introduction to DIY SEO for those of you that want to roll up your sleeves and get your hands dirty. Using a fictional bakery as an example, they will walk you through the bare bones you need to understand to get started, and dispel some popular but damaging myths. And even at its most basic, you’ll still find there’s a ton to learn from this article.
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As much as the title sounds like something out of a terminator movie, spidering robots that won’t obey the settings in your robot.txt file can be a disaster. Spidering robots are used by all searches engines to read the contents of web pages, and return search results when someone enters a search term. Most spidering […]
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If the details of your brand aren’t consistent, online and offline, in marketing materials and in human interactions, then you may as well just be lighting big piles of money on fire. I’m not talking about experiments; experimentation can be a powerful business tool when properly used. I’m talking about just plain randomness. I’m talking […]
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I believe with every fiber of my being that good design is good business. But among many business people, there’s a competing view about design: “A good design would be nice, but it doesn’t really matter.” So I concocted a simple experiment to discover whether or not design has a role to play in business.
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