Posted February 14, 2012
If the details of your brand aren’t consistent, online and offline, in marketing materials and in human interactions, then you may as well just be lighting big piles of money on fire. I’m not talking about experiments; experimentation can be a powerful business tool when properly used. I’m talking about just plain randomness. I’m talking [...]
Posted February 9, 2012
I believe with every fiber of my being that good design is good business. But among many business people, there’s a competing view about design: “A good design would be nice, but it doesn’t really matter.” So I concocted a simple experiment to discover whether or not design has a role to play in business.
Posted February 7, 2012
If you’ve ever commented on a blog, you’ve probably seen that other people had cool icons associated with their usernames. Sometimes it’s their logo, sometimes it’s a personal photo, sometimes it’s their favorite catch phrase. No matter what it is, they’ve got a way to express themselves or incorporate some of their business’ branding into [...]
Posted January 25, 2012
An absolutely ingenious use of a proven web technology! This should make us all think hard about our business model assumptions.
Posted January 22, 2012
This year, Pixelovely will be offering a website redesign to one non-profit every quarter. These redesigns can range from the aesthetic to the highly technical, and everything in between. If you know a worthy non-profit, please point them my way: kim@pixelovely.com Non-profits work hard to make the world a better place, often with few resources [...]